AI SEO: Exploring the Best Use of AI for SEO

AI SEO refers to the  involvement of artificial intelligence and machine learning technologies in various aspects of a website’s performance and content in order to improve its visibility on search engine result pages (SERPs). Being an undeniable fact that AI is taking over the world, you need to up your SEO game with its valuable use. From content generation, keyword research, on-page optimization, backlink analysis to a complete SEO Audit everything becomes a single click task.

Although it seems a holistic concept that AI helps in SEO. But Here we will give you a complete SEO strategy so you can get juicy results using a content generation tool(Chat GPT). One of the most remarkable facts that the AI tools are  known for is their Keyword Research and Link building opportunities.

In this article we will disclose the hidden opportunities in AI Chat GPT that manually takes a lot of creativity, time, and hard work. Here we will be starting from a website structure to a complete optimization. In short this article is equally helpful for website owners as well as SEO experts for healthier online presence. 

AI Tools for SEO

As we know that SEO techniques and practices are directly applied to the content and structure of a web page. It focuses on making individual web pages more search engine-friendly to be ranked in SERPs. But whenever we think about AI and SEO, the question that immediately springs to mind is, “Can artificial intelligence truly transform the way we optimise our web content?

The answer is straightforward, a big YES. Now  with a profound transformation in AI-Powered tools we can do it easily with a little manual work. Among these tools are Chat GPT, Alli AI, Pro Rank Tracker, Surfer SEO and many more are best  known for content generation and Its optimization.  We will start from a very basic i.e. website url going through page set up and finally towards Site Audit.

Our Strategy For The Whole AI SEO Process

The first question that naturally arises is, Is this  AI SEO Strategy is for beginners or for experts? The resounding answer is yes but for both the options. This is  equipped with starting a blog from scratch to optimising  web content to get adsense approval. This is not only about automation but the aim is making website user-centric SEO friendly. 

Here will start a blog from scratch and will optimise its home page according to artificial intelligence SEO so that you can Apply this strategy to each webpage. The only thing we will be carrying with us is among TLDs we are opting for (.com) which you can change according to your business needs. 

Domain name and role of AI tools

Although everyone talks about domain names dropping their opinion to keep it to reflect your brand, business, or the content of your website. Some will suggest that It should be memorable, unique, and easy to spell.Other will say Avoid using special characters and use hyphens instead of underscore if possible. Use relevant keywords if it makes sense for your website bla bla.

But powerful AI Chat GPT gives you the best possible domain name if available that you have to check manually on the hosting platform. But the game is all in the prompt. Use the below command to get the best domain name using any AI tool. Here we will be carrying a hypothetical website that talks about AI and its impact on SEO >

AI SEO Optimised Website Interface

Undoubtedly, optimised website interface not only helps in better user experience but also it plays a key role in making seo process smooth. Now a question arises: What are things to be focused on in a website home page or interface and how AI tools can help us in that overwhelming task? The answer is pretty much exciting, that’s absolutely Yes. However they way it helps is only shaping an SEO friendly idea in content form. Most important thing is theme selection. That depends on you and you are open to go for the best.

Although It does not provide you a visual view it will show you textual data which you can share with your developer. Here in this article  we will be going with a Blog and News Site although it’s your personal choice to go for different types of websites. For your clearance I want to say that you can go with the same strategy for anytype of website just you have to change some terms in the prompt.

These are the possible areas where AI will play a key role both in SEO and UX design.

But here we will talk only about two i.e. Voice Search is trending now as Voice SEO(VSEO) and generating Categories. We will be using AI tools most relevant can be Chat GPT otherwise you can go with any tool.

Voice Search

Nodoubt Voice Search changes the way of our interaction with technology. It’s a huge transformation in the world of digital communication. According to a statistical analysis voice assistants will reach 8.4 billion from around the globe up to 2030.

But a question arises here how AI tools come to play in this game. The answer is hidden in the way people are using Voice searches. It has been commonly analysed that most people who search are using long tail keywords and simple native language. Also it has been reported that most of the voice searches are queries. 

Now let’s dive into the tools available to get your site voice optimised. The tools most preferred are

Categories selection for better User experience

AI plays a significant role in category selection, particularly in the context of content management. With  (NLP) algorithms it automatically analyses and categorises each section of the website in the best way making it easy for visitors to find relevant information.

AI-Powered On Page SEO Strategy

When it comes to seo, On page gets the maximum weightage. On-page SEO refers to any practices that include optimising content on web pages for both search engines and users. Right off the bat, the term AI-Powered On Page SEO Strategy probably seems impractical to most of the people. I know it is but when we heard it for the first time. In the world of AI, now you have to be used to new ideas that you are not aware of.

This strategy will consist of Title for the home page, H1 heading, Meta Keywords, Meta Description, Mian Page content, Images alt tags, CTAs, Schema Markup and many more but here we will go with these only

AI-Craft SEO optimised Homepage Title 

A website title identifies how the web page appears in search results for users and search engines. It appears at the top of the window giving a first hand shake to the visitors. However, Crafting the Perfect Title for Your Home Page can be a challenging and time taking task for you but AI gets it done in seconds.

Here is the command to get the best title for a domain (aiseoinsights.(com) from Chat GPT. Remember this is a domain name that was given by gpt in the above given command for generating a domain name. Now Lets create a title an SEO optimised AI generated title for its home page.

 Prompt:

Creating Compelling Meta Descriptions with Chat GPT

Meta description is the better known signal for search engines to tell what you’re writing about. That’s not it but it also specifies the exact audience you want to engage

So, Here we will be creating an SEO optimised meta description. Remember that this will appear as a rich snippet whenever you will be sharing your post on social media platforms as well. Therefore you have to be careful while choosing it.

Lets create a meta description for our website related to AI SEO using chatgpt. The length depends on you . Some suggest 105-115 characters for mobile friendliness while others say 150-170 characters for desktop. Although you are permitted to go for 300 characters, search engines only show up to 160. 

Before moving further I want you to visit my SEO friendly prompts for blog post generation if you want to make the best use of AI tools.

AI Generated Home Page Content 

The homepage of your website serves as the initial door to your website. Therefore to make the 1st user experience a great one you have to give meticulous attention towards its content and design. As we already discussed, that design depends on your theme and somehow your website’s purpose. Now let’s go deeper to get optimised and user friendly structured content.

Chat GPT is a renowned content generator. But you have to play with the prompt as we know that we have various thing to keep in mind before just publishing the content some of these are:

Here how to ask gpt to talk like a human to create the content, delivering content that truly satisfies the user’s search for information.

AI Schema Markup Generation

Schema markup is a structured data format with information about the web pages content. It leads to rich snippet search results. A known fact that Schema Markup Generation is not only important for better Search Engine Visibility but also to improve User Experience.

Here we will be going to automate the task by using AI schema markup. Although a lot of tools are available, Alli AI’s Schema is highly recommended. It is due to its time saving automation, accuracy, and relevance. Besides this if you want to work manually. Then you can use ChatGPT, Bing and Google Bard to generate schema markup code as well.

Pro Tip: First test out your schema markup with Structured Data Testing Tool or Google’s Rich Results Test before applying it.

Optimising SEO with AI in Internal Linking

Internal linking is no doubt an important aspect of SEO optimization helping in fast indexing. It is not only a hierarchy tree of the website, but they are also helpful in improving user experience. However it’s a headache to do that manually. That’s where AI comes into play to automate this task.

Before moving towards tools used for this let’s check how it works. AI internal linking automation uses Semantic Analysis and NLP Keywords along with anchor text optimization. In this way it optimises site structure for better search engine rankings and user navigation.

The tools and plugins used for automated linking are Link Whisper, Frase, Internal Link Juicer, and ClarityAutomate Link Optimizer. These are only a few,  others are Yoast SEO, RankMath and SEMrush etc. Try out our detailed article about AI internal linking for better results.

Future Trends of AI impacting On Page SEO

Analyse the below picture to get know about future intent of AI impacts on on page factors. This is only an overview to avoid overlength. I have just shared the way it will help us.

Role of AI in Off-Page SEO

Off-page SEO as the term off indicates the activities done outside of the website for improving rankings. It includes backlinks creation via blog posts, social bookmarking, commenting, and many more to get better reach from different sources. But here we will be focusing on getting all these tasks done by excluding the content for guest posts. Because content has already been discussed.

After completing AI on page strategies now it’s time to disclose the secrets of how AI in SEO is transforming off-page. No doubt off page seo is crucial to get rank in SERPs but it’s a time taking task. Here we will be exploring and experimenting with different AI tools to automate this part of our AI SEO strategy.

Automating Backlink Building Strategy

It is usually said that quality backlinks are a ranking factor and a lot of people share their opinion about how to find authority links. They ask you to find one having high DA, DR, low Spam Score and high Monthly Organic Traffic. Doing so needs lots of effort. But with AI you need not to worry as it can automate all these tasks in seconds. Isn’t that so?

AI starts the game from Link Prospecting with Quality Assessment. It does that job by using NLP ( Natural Language Processing). AI-powered tools can help identify potential link-building that are related to your niche. They assess the authority and credibility of potential link sources, making it easier to choose the best.

The tools you can use for these including gpt plugins itself are LinkMiner, LinkAssistant and CognitiveSEO etc. Most important thing for better backlink opportunities is making content unique, In-depth and  up-to-date, which AI is capable of.

AI in Social Media Marketing

It is an Undeniable fact that Social media marketing is a powerful way for businesses to reach relevant customers.  Also with Great marketing one can drive more leads and sales. But is there any way where AI can be found here? Short and sweet Yes. We are not going to talk about the content for social media here but tips for actual marketing will be discussed. No doubt AI works in every field but in marketing it has a huge share.

It helps in providing audience Insights, social analytics, and predicting trends. Not only that but Also it Automated Social Posting and languageTranslation. In short, integrating AI into your social media strategy can give you a competitive advantage in SEO.

Influencer Outreach with AI

Influencer outreach is the process of reaching out to individuals who have a significant and engaged following in your niche. The purpose is to collaborate with them in promoting your products or brand.

Although AI can enhance the effectiveness of your influencer outreach efforts, these campaigns mostly depend on the quality you bring to the influencers. AI is very useful in the way it does social listening, generating personalised outreach messages and scheduling follow-ups. As it is natural when we see something more and more at the end it leads us to check that out. That’s why follow ups work a lot. Tools used for these tasks are Upfluence, Onalytica, and Hootsuite etc.

Monitoring Off-Page SEO with AI

Monitoring off-page SEO with AI involves the use of artificial intelligence powered tools to analyse backlinks, track social media analytics and so on. With AI it is like icing on the cake.

Because this approach can save time, identify opportunities, and increase your website’s impression in SERPs. Look at the below picture where I mention the field where you can automate your tasks with ML and deep learning models.

Key Takeaways for AI Off Page SEO

In the above discussion about AI Off-Page SEO, we’ve come across endless capabilities of artificial intelligence. These include backlinks and competitors analysis, exploring social media insights, and managing online reputation. Along with this we explore how to use AI as your ally for achieving exceptional results.

The most important thing to remember is that AI can’t replace SEO specialists but when combined with their Logic and creativity. Not only can it bring results but can drive the SEO efforts to new insights in a short time. That’s why I would say that the future of SEO is AI-driven.

AI and Technical SEO

For AI evolution, the only limit can be imagination. Like everywhere the marriage of AI and Technical SEO is an unbeatable combination. With AI’s ability to grow, adapt, and solve one can reach new heights in the online landscape. While we know that technical aspects of seo work mostly related to search engine algorithms where NLP mainly comes into play.

A question may pop up in your mind that – can AI truly make the job easy for technical SEO? 

 I would definitely say yes because AI is the ultimate product of NLP and google algorithm directly or directly using the same thing. In the technical aspect of AI SEO we will be covering different topics from very basic to advanced. Let’s get into it.

URL Slug Management and Role of Artificial Intelligence

URL management is no doubt  an important part of Technical SEO. It is the last part of the domain address which points out a specific page. Effective URL management involves ensuring that URLs are structured in a way that is both user-friendly and search engine-friendly. Here for this process we can use different AI tools like Chat GPT ,Google Bard and Poe etc.

Caring our hypothetical website of (aiseoinsights.(com). For this we have to select an article about the topic of best ai seo hack to get rank on google. The below is the prompt for this and You can find more prompts by checking out our different prompts for SEO.

Prompt For Making Slug Section

An XML sitemap is a file that provides a comprehensive list of the crucial web pages to help Google to discover, crawl, and index the website fastly. Now automated sitemaps for a website refers to the one that is automatically generated without manual work.

For this we will explore different tools and plugin use for this process. A huge number of plugins are there but some highly renowned are Yoast SEO for WordPress and All in One SEO. Along with this a lot of tools are also there but most commonly used are XML-sitemaps website and Screaming Frog SEO Spider

AI for Mobile Optimization

 Mobile optimization is the ultimate solution for a better organic traffic as almost 63% of the population uses smartphones for searching on google. It also improves performance and boosts engagement with fast loading via smartphone. While involving artificial intelligence makes it easy to get the required results in a short time. Therefore we call it AI Mobile optimization.

To use AI for such optimization you can opt for any of the 2 options. Either you can develop your own AI models or login to third-party tools that have already been established. While doing so It’s essential to consider user data privacy that can make you more trustworthy.

You can use this technology for responsive Web Design to Voice Search Strategies for a mobile. No doubt this strategy will definitely lead to better search engine ranking. AI Tools like Contentful and CoreMedia can help format images and videos that fits on mobile screens.

Technical SEO Auditing through AI Tools

In this unstoppable AI revolution everyone is ready to take his website’s performance to the next level. Nodoubt staying ahead of your competitors in the digital landscape is a must for you to let the business be the successful one. That’s why website owners who are more curious about their website problems are now trying to automate the auditing task. They want to get results in a short time.

AI-driven Technical SEO Auditing is becoming possible because of its Machine learning and Natural Language processing techniques. With this cutting-edge technology and intelligent algorithms it can now optimise your website and detect any issue intelligently.

The tools where AI has been integrated to carry out audit of a website includes BrightEdge, Botify and Screaming Frog and countless more.

Conclusion

That’s how the revolution of AI changed the SEO market. Those who welcome the change and adjust as needed will find AI to be a valuable asset.  Whatever your goals may be, AI can become your most trusted companion.  But, if you view AI as a competitor, you will  lose ground soon. 

It’s a fact that AI won’t replace traditional SEO  strategies . It complements those strategies with its automation. Because the point is not only what quality you give but it becomes how fast you are doing so. With the help of this blog, you can make the necessary adjustments to turn AI into a powerful ally. So, what’s holding you back? Let’s make AI a powerful partner in achieving your business objectives.

Don’t forget to share your most effective AI SEO strategy with us. We would love to hear from you.